MediaPost comments on shoddy blog data

The main problem with this commentary by George Simpson is that it relies on the Pew survey showing blogs had no real influence in the 2004 presidential election. The incredibly low number of blogs used in the survey has already been picked apart. In addition to that, some of the “blogs” used in the survey reportedly weren’t blogs, but newspapers and forums.

Simpson needs to be checking a few of the blogs he seems to dismiss off-hand before commenting on such shoddy results. Also, everyone who relies on Pew numbers at this point after their podcast report was torn apart so vehemently needs to recheck their sources. That survey said a third of people who own an MP3 player had listened to podcasts. It was then revealed that when they said “podcast” they also meant streaming audio on the web, which is not the same thing.

Clearing the cobwebs

Fear not, young ones: I have not forgotten you. Just because I’m doing some other writing away from this blog does not mean I am going to neglect the Movie Marketing Madness site you’ve all come to know and love. I just haven’t figured out quite how this is going to fit in with those other duties as of yet. There are some ideas floating around the transom that is my mind but they haven’t solidified yet.

Don’t go away. I will be back.

–Chris