Surf over to Moviefone for a look at the second full-length trailer for Chronicles of Narnia: The Lion, The Witch and The Wardrobe. Can’t say as this one works any better (or, to be fair, worse) than the first one. It still get the feeling that Disney is trying way way to hard to position this as the next huge fantasy franchise. The effects don’t look all that great as well. Where it does look like they’re doing a good job is in making this family-friendly, with the inclusion of the kids. Seems to me they’re trying to split the marketing difference between Harry Potter and Lord of the Rings.
The trailer, as well as the interactive map I linked to earlier, being on AOL’s Moviefone are part of an exclusive partnership Dsney signed with AOL. The suddenly in-demand-by-everyone portal will be the home to a host of Narnia-related content. Not only will the partnership include online material but will have AOL sending out CD-ROMs with Narnia wallpaper, buddy icons and other interactive material.
[Disclosure: I write for AdJab and other blogs owned by Weblogs, Inc. WIN was recently purchased by AOL.]
