Get your pencils and scorecards out, there has been a line-up change.
First, Wolf Creek will now open nationwide on December 25th. Make sure you have no other plans on December 25th.
Second, The Libertine has been pushed to the other side of the new year and will now open on January 13, 2006.
Finally, the new date for Hoodwinked is December 23rd.
Thank you for your attention and enjoy the rest of the ballgame.
AdAge is running a poll asking if employers should allow their workers to read blogs at work.Â As Joseph Jaffe rightly says, “I’m astounded by the nerve of MSM to even ask the question.”
Does AdAge – do employers for that matter – even realize how much of that reading is relevant to the industry they operate in?Â If anything I would think that employers should encourage their employees to read blogs as a way to expand their knowledge and toolset.Â Granted, there’s going to be some times that people will slip in a search for the teaser trailer to Superman Returns.Â That’s not that much different than the time spent around the fabled watercooler in the grand old days, though.Â Instead of attaching a stigma of doing something “wrong” to blog reading let’s educate both employees and customers on how they can use them as a knowledge base.
If you’re going to ban blogs than you need to make it a uniform policy for all media.Â If you can’t read a blog than the company should also confiscate copies of US Weekly, Time Magazine and the newspaper at the door to make sure there is no outside media being consumed during the work day.Â That includes copies of Advertising Age.Â All knowledge must come from corporately approved sources.Â When they’re willing to take that step then they discuss banning blogs.
Regarding press coverage of yesterday’s announcement by Microsoft of their Live online software portal, Michael Gartenberg at Jupiter Research has this to say:
Interesting anecdote, several vendors have told me recently that they’re not overly concerned with what Walt Mossberg says about them anymore. They’re concerned about what Peter Rojas is saying about them on Engadget and what he’s telling his audience both online and offline. (Link added by me.)
Couldn’t have put it better myself.Â Despite what Forbes magazine writers might say the citizen media has taken off in a way that’s powerful and unique.Â It’s the whole concept of Rojas and his kindred spirits not being higher beings that are secreted away with exclusive access to new toys and gadgets.Â They are the people on the street who are going to be making the decision whether or not to pull out their wallet for a product and service.Â
Influencing consumers is no longer about the word coming down from the mountaintop in stone tablets or, in this case, newsprint.Â It’s about customers turning to someone whom they trust because they feel a connection to them based on knowing you’re all in the same situation.Â
[Standard disclosure: I write for a number of blogs owned by Weblogs, Inc, which also owns Engadget.]
You know, I considered doing a Mini MMM post on Chicken Little but since I’ve pretty much turned MMM over to Disney’s interactive agency in the last few weeks I figured why bother.
(I kid, of course. It’s great to be doing some original reporting instead of just linking to the work of others. As a bonus the chip Disney implanted in my skull didn’t hurt too much this time.)
As most of you may know Chicken Little will be released in “Disney Digital 3D” in addition to standard theaters. This is as a result of a partnership between Disney and Industrial Light & Magic. The movie will be in 3D in select theaters throughout the country. You can view a special, 3D-centric poster to the left which is kind of funny. You can also view TV spots for this platform release below in whatever style you like as well as a featurette on the production of this special release.
Windows Media small
Windows Media large
Over at Cinematical I wrote about some fire that Sony is coming under for what’s perceived as a lack of enthusiasm in promoting Left Behind: World At War. Check it out over there.