I’m sorry, but I’m just so giddy right now. Bear with me as I try to maintain som sort of coherence.
Warner Bros. has seriously upgraded the official site for Superman Returns, opening next summer. The site now has a good number of features that will no doubt be fleshed out as the six or seven months between now and then elapse. There’s a story synopsis, some downloads, the links to director Bryan Singer’s video journals and a “coming soon” label on the teaser trailer link.
But what’s that, hiding behind the inconspicuously names “News”? It, gentle readers, is a blog. An honest to goodness, Movable Type hosted, RSS-enabled blog. There will now be a moment while I catch my breath. Warner Bros. has seen the customer-pleasing, pull information delivery model light. I really can barely contain my excitement. If it weren’t for the fact that my kids are sleeping and that such an action would surely have my wife kicking me off the computer so she could Google divorce lawyers I would be doing an all-out happy dance right now.
I’m making an open and heartfelt appeal here. If anyone involved in this is reading, please drop me a line. I’d absolutely love to talk with you about this. Seriously, anyone from Time-Warner (that means you, my mysterious HBO and TWI-domain visitors) that could hook me up, I’d be eternally grateful. The fact that blogs and their attendent technologies have been adopted by The WB as part of the marketing effort for Superman Returns is just huge and I couldn’t be happier. Check out my “Contacting MMM” post for details on getting in touch.
(By the way, I know that the site for Spider-Man 2 had both a blog and an RSS feed, but that was two years ago and even I didn’t know what they really were then. That’s the unfortunate price paid by early adopters. Kudos are no less deserved by Sony and their team, though.)
