The excellent Hacking Netflix has a scan of an ad found inside a Netflix rental envelope. The ad is for Memoirs of a Geisha, the new book adaptation from Sony. I like this move on a lot of levels, mostly because it targets highly passionate movie viewers and therefore has a greater chance of sticking. That’s called Marketing 101, in case you were wondering.
Yesterday’s Morning Edition on NPR featured a story on the controversy surrounding the marketing campaign for Get Rich Or Die Tryin’. It’s a brief story but features some interesting quotes from director Jim Sheridan. He says he’s stumped as to why a billboard featuring a person popular in a community unfortunately known for violence holding a gun would inspire more violence. He actually says he toned down some of the more violent and mysogonistic aspects of 50 Cent’s life. Give it a listen.
Lion’s Gate spent a combined $35 million to promote two releases, Lord of War with Nicholas Cage (read my MMM column here) and The Devil’s Rejects. That contributed to a $14.1 million operating loss for the third quarter. So far Lord of War has grossed $24 million and Devil’s Rejects $16 million. The studio expects the movies to become profitable when they hit DVD.