Kind of funny teaser trailer for The Ant Bully, a new animated flick from Warner Bros. The spot shows a series of ants and other insects auditioning for the film, each with some sort of wacky personality or characteristic. Not bad, but the character design looks awfully similar to that in Antz.
Anyone else suffering from Narnia marketing burnout?
First today there’s a story over at Cinematical on how Disney is playing to not only U.S. but also U.K churches to market Narnia. Just like on this side of the pond Disney is reaching out to church and religous groups with information on the film and it’s religous symbolism in order to tap into the now-powerful evangelical market.
Secondly, Constantin Basturea pointed me to this WSJ article about just how fine-tuned the grassroots approach has been for the flick. In addition to mass-marketing Narnia, Disney is reaching out to many tiny niche markets for support.
Both are good reads if you’re interested.
That’s the question adfreak is asking. Not only is the box-office future of the in doubt (I’ve heard it referred to often as “cold” and so slow-moving it puts you to sleep) but it’s also an adult flick. Tie-ins for adult movies aren’t quite as sure a thing as those for those appealing to kids, though those also have not been faring well lately. The point is that adults aren’t quite as likely to say “ooo, cool!” and run right out for a Memoirs of a Geisha-themed product since they have less disposable income and more entrenched buying habits.
Deep Focus has launched a viral site for the upcoming film Pulse from The Weinstein Co. Pulse is the story of a group of friends who begin receiving strange electronic messages from a dead friend. Eventually they discover the dead are trying to come back to life via internet connections and other electrical conduits. (I reviewed the trailer here.)
The site, titled you are now infected, is stocked with videos and pictures but has room for more. Ian Schafer, who dropped me an email about this launch and who is the president of Deep Focus, says the site will evolve between now and the movies launch date of March 3, 2006. This is a pretty cool site and hopefully will get a bunch of buzz for the flick.
By the way, the movie stars Kristen Bell, star of Veronica Mars which I just started watching on DVD. Fantastic show. I’ve only watched the first three episodes and I’m completely hooked.
Martha Fischer has a funny post at Cinematical about radio ads for movies. In general I think they work astoundingly badly and I often turn them off and switch to another station (or my iPod). Movies are visual, radio’s not. Do the math.