That’s the question adfreak is asking. Not only is the box-office future of the in doubt (I’ve heard it referred to often as “cold” and so slow-moving it puts you to sleep) but it’s also an adult flick. Tie-ins for adult movies aren’t quite as sure a thing as those for those appealing to kids, though those also have not been faring well lately. The point is that adults aren’t quite as likely to say “ooo, cool!” and run right out for a Memoirs of a Geisha-themed product since they have less disposable income and more entrenched buying habits.
Chris Thilk
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