Gigantic Narnia snow globes

A couple weeks ago I mentioned that Disney would be partnering with select shopping malls to create huge Chronicles of Narnia displays. Well adfreak has some of the details on the actual execution of that deal. Actually, these sound like they go beyond the word “display” and veer closer to “event” in sheer scale. Not only are there huge Narnia-themed snow globes but entire experiences at some that include green-screen photo stations and movie clips.

Listen, if anyone from Disney reads this, I would love to have a complete list of promotional partners and projects related to Narnia. I’ve never seen anything that’s been done on this scale before. They’ve absolutely raised the bar in terms of volume of tie-ins and news-worthy promotions for this movie. I’m simply blown away by how much there is.

Superman Returns marketing schedule

SuperHeroHype has a scoop from someone as to what the battle plan is for the Superman Returns marketing. It starts out with various posters, trailers and banners. Then, as I suspected, there will be heavy TV buys during the Super Bowl and other major sports events. As the release date approaches, though, it shifts into high gear by making the media into WB’s bitch with specials on news magazines, cable shows and featured covery stories in a variety of print magazines. There’s also some product cross-promotion thrown in for good measure.

More King Kong TV spots

ComingSoon continues to rock and has four more TV spots for King Kong up. Scroll down to numbers four, five, six and seven to check them out.