A couple weeks ago I mentioned that Disney would be partnering with select shopping malls to create huge Chronicles of Narnia displays. Well adfreak has some of the details on the actual execution of that deal. Actually, these sound like they go beyond the word “display” and veer closer to “event” in sheer scale. Not only are there huge Narnia-themed snow globes but entire experiences at some that include green-screen photo stations and movie clips.
Listen, if anyone from Disney reads this, I would love to have a complete list of promotional partners and projects related to Narnia. I’ve never seen anything that’s been done on this scale before. They’ve absolutely raised the bar in terms of volume of tie-ins and news-worthy promotions for this movie. I’m simply blown away by how much there is.