Curious George trailer

Yahoo has an exclusive look at the new, full-length, trailer for Curious George. I’m going to reiterate the points I made with the teaser trailer and say this movie looks like a breadth of fresh air for a variety of reasons. First and foremost, it doesn’t look overtly computer animated. It doesn’t look quite hand-drawn either, almost like they melded the two processes together. Whatever it is, it works. Secondly, the tone, while certainly playful, doesn’t seem to rely on gross-out humor but instead seems like it’s legitimately family friendly.

Unfortunately Will Ferrell’s voice performance still doesn’t work for me. I really think so much of his humor comes from his physical presence that the voice work just doesn’t do it for me. It might seem different in the full movie but that’s my impression from the trailer.

Cache (Hidden) trailer

This is an absolutely outstanding and highly disturbing trailer for Cache (Hidden). The story of this French film seems to be one of a couple who begin receiving strange packages, phone messages and such. Additionally they discover someone has been videotaping the outside of their apartment building. Completely without music, this trailer really sent chills up my spine as it moves along and tells the story quite nicely without giving anything away.

Movie Marketing Madness: Mrs. Henderson Presents

Sometimes you just need to see a naked woman.

That’s a philosophy that can be universally understood by every straight man and gay woman. It’s also something that Laura Henderson, the character played by Dame Judi Dench in Mrs. Henderson Presents, grasps quite well. The time in question is World War II-era London and Mrs. Henderson, after inheriting a theater from her deceased husband, decides that public morale could be boosted quite well by staging a show featuring scantily clad and nude women. Despite such an idea going against the moral grain of the time Henderson persists with the help of Vivian Van Damm, played by Bob Hoskins.

The Poster

Fantastic poster. Costar Kelly Reilly appears behind a feather-fan with nothing but a smile and some high heels.

I may need to take a moment.

Thankfully both Hoskins and Dench, who also are on the poster, are fully clothed.

The Trailer

The most disturbing part of the trailer is that Bob Hoskins, at least partially, appears sans-clothing in it. Let’s leave that behind us though.

The trailer does a fantastic job of setting up the story of Henderson’s inheriting the theater and the thinking that leads her to deciding her dancers need to bare it all. It’s got a light-hearted and boyant tone until about 1:40 into it and then turns very serious. You’ll be clued as the the tone change by the music changing from bouncy to somber, so don’t worry about missing it. At that point it sets the background of the story by bringing up the war (did they learn nothing from Basil Fawlty?) and then kind of evens out toward the end.

One of the best things about the trailer is that it shows off costar Christopher Guest, who has a role as the government official who has some sort of power over the theater. The rest shows just how high the naked ladies were able to raise the spirits of soldiers and citizenry. Good stuff.

The Website

There’s almost nothing there, just the trailer, a Synopsis and a Showtimes link. Feh. On the plus side, we get a bigger picture of Reilly and her fan. I may need to take another moment.

Overall

The trailer and poster are enough to make me overlook the barebones website. It’s such a fun-looking film that the moment I first saw the trailer the movie jumped near the top of my “To See” list. This campaign is designed to appeal to someone looking for a high-brow good time at the movies and I think it succeeds in that effort.

Narnia Quicktime application

New Media Strategies has distributed, on behalf of Disney, a Chronicles of Narnia-themed Quicktime application for your enjoyment. The app gives you access to a variety of video content including trailers, featurettes and more. You can grab it here. While you don’t need to download it to use it, you do need QT.

Previously at WIN

• I just posted a new “Coming Soon” feature at AdJab, covering some of the trailers I watched this past week. Surf over there for some that I didn’t even get to here on MMM.
• Karina gets into a new poster for Brokeback Mountain that looks designed to take the “gay” out of the movie’s image by presenting it as very family friendly.
• Adam has a bit more to say about the Christian-appeal for The Lion, the Witch and the Wardrobe.