Check out the new teaser trailer and poster for Mission: Impossible III. Let’s discuss the absence from most of this material of the movie’s star, one Tom Cruise.
The War of the Worlds marketing was all about Cruise, as were the headlines surrounding the movie’s release. Unfortunately for Paramount, most of those headlines were regarding his various public rants/breakdowns about Katie Holmes and Scientology. If he wasn’t punching couches then he was verbally sparring with Matt Lauer and insulting Brooke Shields. While the movie was relatively successful, he was definitely a liability when it came to public relations for the movie. Not surprisingly, his publicist at the time was his sister, who I don’t imagine could take him into a room and give him the “you’re screwing up your career” speech every other PR person in the world would have/wanted to.
So in this first batch of material he is completely absent from the poster. That’s not that shocking since it is a teaser and matches the theme of the previous sequel. In the trailer, though, he doesn’t get a single line. Not one. I watched it twice to make sure. He glares at Philip Seymour Hoffman (what the hell?) and then spends the rest of the 1:36 running and jumping and getting blown into things. That lasts until the very end, when Ving Rhames greets him, but still Cruise doesn’t speak. What do you think the logic is behind this, and what does this say about Cruise’s stock in Hollywood right now? Is he openly being outed as a potential liability to this movie after last summer’s fiasco? You have to think that essentially cutting Cruise out of the opening marketing salvo is the sign of some sort of seismac shift in attitude toward the star.
ChurchMarketingSucks has a great overview of the Narnia-themed sermon “contest” being sponsored by Disney.
Can you tell I’m catching up on some emails today?
Anyway, the latest bunch of materials I got was for The 3 Burials of Melquiades Estrada, a drama of border politics starring Tommy Lee Jones. As usual, the posters over there, the synopsis is below and the trailer under that. Check them out.
A man is shot and quickly buried in the high desert of west Texas. The body is found and reburied in Van Horn’s town cemetery. Pete Perkins, a local ranch foreman (TOMMY LEE JONES) kidnaps a Border Patrolman and forces him to disinter the body. With his captive in tow and the body tied to a mule Pete undertakes a dangerous and quixotic journey into Mexico.
A few days ago I reviewed the trailer for Cache (Hidden). Well today I have the pleasure of bringing you the official one-sheet for the thriller/drama as well as the trailer available for viewing on your schedule and in your preferred format. I’m all about the user empowerment here at MMM. Here’s the official synopsis, too, for those of you still unclear on the movie’s story.
Georges, who hosts a TV literary review, receives packages containing videos of himself with his family â€” shot secretly from the street â€” and alarming drawings whose meaning is obscure. He has no idea who may be sending them. Gradually, the footage on the tapes becomes more personal, suggesting that the sender has known Georges for some time. Georges feels a sense of menace hanging over him and his family but, as no direct threat has been made, the police refuse to help…
Got a bunch of good stuff for Cars, the upcoming feature from Pixar. While I’m sure the movie will live up to Pixar’s high standards, everytime I look at this movie I think of an old Looney Tunes cartoon that covered the same thematic ground, except that one had airplanes that talked and had families. Anyway, check out the poster to the left (awesome) and the trailer below in a variety of formats.
Remember that this doesn’t open until next year. The movie definitely wins originality points for naming one of the cars – the one voiced by Owen Wilson – Lightning McQueen. That’s good stuff.