Bunch of cool stuff, some of it marketing, some not but all germane to the discussion going on here.
- If you enjoyed my thoughts about branding and how it relates to the movie biz, then this post from the IABC will be right up your alley.
- Mark Glaser does a pretty good job of putting his finger on why the movie-going experience has been losing its appeal. A mix of bad food, inconvenient locations and ambiguous details all combine to spell out the eventual demise of this particular business model.
- Engagement marketing. Read here and learn.
- PaidContent posts the audio from a OMMA-Hollywood panel on marketing that includes some relevant points.