[15:58] Tom: OMG I HEAR THERES A PREVIEW FOR AQUAMAN DURING PIRATES OF THE CARIBBEAN
[15:58] Tom: just kidding.
UPDATE: Jason points out that an anchor on CNBC actually talked about Aquaman like it was a real movie, not a fictional one that’s a Macguffin on the HBO series Entourage. That’s funny stuff.
Constantin Basturea pointed me to the ongoing discussion on Neville Hobson’s blog regarding some, umm, interesting data from Jupiter Research. The firm released a study claiming by the end of the year 35 percent of companies and 70 percent of site operators would have a corporate blog. The problem was that no one seemed to be able to get access to the actual data or methodology behind the report. Those people who shelled out $750 for the report got little more than a summary and access to the researcher for an interview. The second problem was that when you did so you also agreed not to disclose the details of the information you got. So JupiterResearch made a claim that, on its face, seems outrageous, and then said that if you actually want to see how we came to this conclusion you can’t talk or blog about it.
Read through the entire comments on Neville’s site. The constant stonewalling by the PR agency acting on behalf of Jupiter serves as an interesting counterpoint to the Paramount story when discussing word of mouth/mouse. Where Paramount acted as quickly and as positively as they could (or at least pretty fast) Jupiter and its agency seem to not be listening and certainly aren’t adapting to an issue that’s really serving very little purpose but to discredit them and their methodology, not to mention the study itself.
movie marketing, jupiterresearch
The New York Times has stories on how both theater producers and television creators have turned to the web, not only to mine for demographic information but as a way to engage with fans. Sometimes that works out well and sometimes not, but at least they’re working out the kinks in the system and engaging. Every movie marketing executive should read these stories and figure out how they are or aren’t doing likewise and figure out the next step.
[TV story via Lost Remote]
The Lure of Theocracy – Christianity Today Magazine
Phillip Yancy at ChristianityToday has an article up about the lure of theocratic rule. He uses Islam in the Middle East, where many countries use Islam not as law but guiding cultural principle, as an example. But those who seem to be working so hard to establish a theocracy here in the U.S. would be wise to read this as a warning.
As soon as you give over control of civil government to those who are lead from beginning to end by the belief that they are guided by spiritual beliefs you automatically create something very dangerous. What happens to Muslims in the U.S. if we accept the notion that this is a Judeo-Christian nation? What happens to Lutherans if these leaders decide that Methodist dogma is preferable above all others? The problem with Christianity is that there are many different factions of Christianity out there that will all vie for superiority in much the same way that Iraq is being torn apart by sectarian violence. All those people think their way is the best.
There are areas government should not get involved in, and areas it’s currently in that it should get out of. Religion is an important thing for individuals, but a scary thing for governments to begin using. That’s because like everything else, it will be used against a portion of the citizenry.