That might not sound like big news, but I do think it’s important that content providers and companies like this are joining groups for a number of reasons. First, trade groups are a great way to amass knowledge and share what’s worked and what hasn’t with others. Second, organizations like this are out there trying to create standards in new fields that too often have none. That’s important, especially for something like mobile marketing, because standards can help increase user adoption rates.
Let’s look for good things from both Mobio and the MMA out of this.