Seems it’s cheaper for publishers to front-load the big bookstore chains than to buy ads in the “Books” section of newspapers. That loss of income is leading some to predict the end of such sections.
The head of CBS says that TV upfront ad rates are going to rise.
Ad buyers say the upfront market will be flat, negotiations will run long and how to set those prices is even up in the air for discussion.
I’m confused. I want to believe the obviously delusional corporate big wig but the concerns of those whose wallets must be pried open is oddly compelling. What to do, what to do….
Yeah, I’m shocked by this.
Fantastic. Now I want to see Obama tell everyone his ethnicity is off-limits, Clinton tell her competitors and press not to speculate as to how Bill will do as First Husband and McCain to declare his total ball-licking of GW Bush as a topic not to be discussed.
Rudy, still thinking he’s the hero of 9/11.
And why are they all of a sudden popping in every media outlet I read?
As an aside, if I were going to start a band right now I’d call it “Bird Flue” and then triumphantly tout how many press mentions I’ve already gotten without even trying.
Since this site is called Open the Dialogue, I’m thinking a better way to present these link roundups is in the form of a dialogue. Let me give it a shot:
“You know, I think companies really should blog about themselves – it’s a great communications tool.”
“Good point. After all it’s not like its a divine dictate that companies engage in the blogging process. It’s more of a good idea than an absolute must. I think it’s actually more important, when it comes to the actual conversation, that media companies make sure they’re embracing new media tools. Even then, it’s important to know when to draw the line between journalistic responsibility and encouraging participation.”
“Exactly. So many people get the ideas behind the Long Tail wrong that it’s better that only people who know what they’re doing enter the waters. “
“Oh that reminds me – Did you see the newscast that used a Krispy Kreme logo from Google Images that, well, let’s just say it wasn’t family friendly.”
“Yeah – that was kind of awesome.”
Notice how I’m not gloating at all. I think I’m growing.
The study found that studios would see a 16 percent revenue boost from releasing movie in theaters, on DVD and through other channels at the same time. While the stories on the report don’t specifically state as such, that’s probably because that’s when the movie’s marketing campaign is in full gear. If there are more distribution channels offering the movie when it’s being promoted, than a larger slice of the potential audience will be able to spend their money on that movie.
Yes, theater owners would see revenues drop by 40 percent but guess what? It’s not the responsibility of the studios to prop them up any more than its Ford’s job to keep throwing good money after bad on a distributor that’s not getting the job done. If someone isn’t making you money you work with them to change things. If that doesn’t work you cut them loose.
There’s a moment of wrong-headed thinking at the end of the story about how a theater -> rental only period -> sell-thru system might save the theater chains but…well, that’s just too ugly to contemplate. Besides, consumers have now been conditioned to expect that they can buy a DVD as soon as it’s released. Changing the rules and saying they can rent it but not buy it for another three months would likely result in significant push-back.
- Check out the covers to a bunch of the kids-targeted tie-in books for Transformers, some of which provide the first look at a couple of the robots.
- The Boston Globe’s Michelle Singletary recommends both the book and the movie Maxed Out to her Book Club members.
- Quentin Tarantino is programming a film fest made up of grindhouse flicks as part of the push for, of course, GrindHouse.
- James has the first of what are sure to be many online ads for TMNT.
- Just in time for the big-screen movie, Fox will soon begin allowing MySpace users to embed “Simpsons” videos on their pages.
- Real Branding’s Bob Johnson writes about fully integrated entertainment marketing.
- MovieTicket.com’s theater chain reach just got bigger.
- A night of movies about people with eye problems will get sponsored by Johnson & Johnson’s Visine brand on AMC.
- Interesting look at the indie film industry via IndieProd.
Watching smoking on film makes young, white (and incredibly stupid) males start smoking. I blame the cancer merchants. Thank goodness for Chewley’s gum sales reps.