- ABC is showing off a new ad format that has ad messaging popping out of props from the show and more. The goal is to make the ads appear seamlessly integrated into the show so viewers stick around and don’t tune out or fast-forward. The secondary goal is to annoy viewers so much they turn off the show.
- Some are afraid that new commercial ratings numbers from Nielsen might change the upfront sessions and force parties to change their business models. DO YOU THINK??!?!
- Now that the process is automated, advertisers think networks should drop the fees they started charging when an actual person had to drop the commercials into programming. So unreasonable.
Chris Thilk
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