Cause this makes sense

Oh, wait…no it doesn’t. Not at all. Unless there’s something in the NFL rules that expressly forbids players from publicly endorsing a company that doesn’t all the league to wet its beak this is just asinine.

Vitaminwater Cap Costs Urlacher $100K

Quick Takes 4/20/07

  • Blockbuster’s Total Access could be Blockbuster’s downfall.
  • Bill loves Grindhouse, both from as a film and design experience.
  • Two clips have gone out from The Hoax starring Richard Gere that you can view here and here.
  • While surfing the LATimes website I was greeted with this huge ad for Fracture that just wouldn’t close for me.
  • Clyde’s got the details on The Hip Hop Project. Surf over to PHH for his complete wrap-up of the documentary.
  • Small movies have smaller downsides when they fail but also greater potential upsides should they succeed.
  • Waitress gets a mention in the NYT’s “Dining” section. Fantastic work by the Fox Searchlight PR department.
  • ComingSoon has launched ShockTillYouDrop, a new horror-specific movie site with lots of exclusive content.
  • Sony has recalled those DVDs whose DRM was killing DVD players.
  • The Trib’s Pop Machine blog notices the high density of not-screened-for-critics movies opening in the next week or two.

LOTD: 4/20/07

  • Unfortunately, as Marketing Pilgrim and others point out, “visitor attention” isn’t going to cut it as a web publishing metric either. (CT)
  • Thank goodness for Josh Hallett and his WOMBAT updates. That’s citizen journalism – bringing an event to people who can’t be there themselves. (CT)
  • Neville Hobson gets the Best Headline About the Blackberry Outage award, hands down. (CT)
  • This post by Rick Klau of Feedburner on full vs. partial feeds deserves longer thoughts but until I put them together I’ll simply encourage you to read it and think about what it means for your blog. (CT)
  • Dear journalists, You do not “cultivate” bloggers. Especially if said cultivation is going to result in pitches like this. Regards, The Blog. (CT)