It would have cost more but they skipped the under-coating

Chrysler Gets a New Driver

How does Chrysler – Freakin’ Chrysler – only sell for $7.4 billion when YouTube – Freakin’ YouTube – sells for $1.6 million? This makes no sense to me.

Girl goes orgasmic for Hotmail

Not sure what the point of this commercial for Microsoft’s recently relaunched Hotmail service is, but you have to give Redmond props for including the sound of a girl having orgasmic car sex in their advertising.

Hill wins TRU work

Hill, Holliday, Connors, Cosmopulos has been awarded
the $90 million creative account for Toys R Us. It beat out both DDB and new agency The Richards Group for the work. Incumbent agency Young & Rubicam had opted not to participate in the review. No word on when HHCC will take over the account formally but one would assume it would be in time to plan the holiday season.

Quick Takes 5/14/07

• The studios are holding up the roll-out of burn-to-DVD services as they squabble over amendments to CSS lock license that will control how and where burned discs can be played.
• Here’s the full press release for Mountain Dew’s “Transform Your Summer” promotion for Transformers.
• More coverage from AdAge of Comcast’s day-and-date on VOD proposal from last week.
• How wonderful it must be to be Disney and have the services of a full interactive gaming studio at your beck-and-call for movie tie-ins.
• Dreamworks will co-brand Shrek the Third with the WNBA since both kick-off this weekend.

Advertising advertising

The ad below appeared in the RSS feed for Rachelle Bowden’s blog. Keep in mind that Rachelle works for Feedburner and the ad is served through their network. It’s basically an appeal to anyone considering spending political campaign cash to think about the reach of FB as an ad platform. Nicely done, I think.