Yikes am I behind. Let’s clear out the “OTD” folder in Newsgator and start fresh tomorrow.
- A study by the Keller Fay Group says that word-of-mouth is the biggest factor when making a purchase decision, with business execs carrying more influence than others. (CT)
- David Armano expands on the “we are the brand” theme in a post that absolutely must be read. (CT)
- MySpace News is apparently not getting much usage. This would be shocking if it weren’t for the fact that just about everyone who looked at it predicted this exact outcome. So it’s not. I was going for irony. Oh be quiet. (CT)
- Am I the only one who thinks Microsoft filing all sorts of overly aggressive patent lawsuits is going to backfire on them so badly it will make soccer riots look like a Smurf picnic? (CT)
- Mark Glaser looks at micro-blogging. (CT)
- Search engines are increasingly pointing people towards blogs and other “alternative” news sources as they look for information, with gossip blogs playing a large role in how people are consuming media. (CT)
- If marketers are looking for ways to leverage social news sites, Search Engine Land recommends looking beyond Digg as competitors in that space pop up seemingly hourly. (CT)
This was IM’d to me from another employee at my PR firm. It’s kind of awesome.
The International Olympic Committee has informed the City of Chicago that it must cease using the Olympic flame in its logo for the campaign to bring the games here. This is the result of a change in rules that took effect in February but Chicago officials were not told about the change until now. Campaign officials will comply with the new rules, which prohibit the use of anything that is iconic about the Olympic Games hosting-bid campaigns.
This is going to mean a lot of work for JC Deaux, which handles the outdoor advertising that is around Chicago. An absolute ton of them have posters for the Olympic bid with this logo that will now have to be taken down and replaced with something else.
Need to once again clear out the queue – hopefully I’m going to get into a good rhythm on this in the next few days.
- Starcom and Discovery have teamed on a deal to measure whether or not an ad has been viewed and if it was viewed in full.
- ESPN decided to buck tradition and not wait until the broadcast networks were done to hold their own upfront presentation.
- ABC has decided that advertisers and audiences were tired of dramatic – and depressing – shows and has lightened things up considerably with their new fall lineup.
- NBC, on the other hand, has decided salvation lie in appealing to the sci-fi/fantasy crowd.
- NPR covers how advertisers are trying to break the mold a bit to keep the attention of all those DVR-using TV viewers.
- Remember when there were a bunch of stories about how marketers were trying to follow “the elusive male”? Well prepare yourself for a bunch, like this one from BusinessWeek, about how they’re now trying to overtly appeal to women.
- Or this one about appealing to Latinos.
- A bunch of school chums of Alberto Gonzalez take out a Washington Post ad asking him to fall on his sword.
- Yes, advertising often inappropriately is targeted at kids. Thank you. We know. Now let’s figure out what to do about it.
- Commercial ratings are unlikely to be a major factor at this year’s upfront. Unless they are.
- Kmart is bringing Bluelight back. Oh yeah, it’s bringing Bluelight back.
A Perfectly Cromulent Blog: See you in hell, Jerry
While I don’t quite share Pete’s vitriol – or his disbelief in an afterlife – I do share his disdain for the late Jerry Falwell. I think the man did more than just about anyone else to poison the system of public discourse of both politics and religion. All political issues became religious matters and all religious matters became political issues through his lens.
Falwell presented a version of Christianity that was all about issues like homosexuality and immigration. There was very little in there that told people WHY they should come to Jesus Christ, just that if they didn’t they were damned to hell and lost forever. There was very little about forgiving those who wrong you 70 times 7 times, just about writing off those who disagree with you. There was very little about sacraments a whole lot about moral litmus tests.
Rest in peace, Rev. Falwell. You led a flawed and sinful life – as we all do – and I pray that God shows you the mercy you seemed to be incapable of dispensing yourself while in this fallen world.
Despite heavy expenditures already, the conventional wisdom still points to political advertising at this stage being a useless effort. Voters are simply not in this mindset yet and so any political ads that run are tuned out by the audience, meaning all those dollars are essentially burnt. Some of the politicians running for president are saying they’re trying to increase their name recognition among potential voters but the argument still holds that branding doesn’t matter if no one is paying attention.
The maker of Splenda has settled a lawsuit brought by the maker of Equal alleging deceptive and confusing advertising claims. The suit said Splenda’s ads, which said it was “made with sugar so it tastes like sugar,” had the potential to make consumers think Splenda was healthier than the alternatives. The settlement came just as the jury hearing the case was expected to return a judgment against Splenda that would likely have awarded damages far in excess of the amount – which was undisclosed – settled for.