- New York AG has sued Dell, alleging bait-and-switch advertising practices.
- Commercial ratings and delayed viewing continue to be big topics of discussion during upfront week.
- The pharma industry continues to sweat out the process until Congress decides what it’s going to do about DTC advertising.
- Can I get a ballpark figure on how many times we’re going to read about boomers not being as brand-loyal as previously thought?
- Two more retired generals have joined the ranks of those taking out newspaper ads asking the president to get out of Iraq.
Saturn is launching a new campaign titled “Rethink American” that wants to encourage viewers to give American cars another chance. The 30- and 60-second spots mix imagery of negative cultural stereotypes with images of more uplifting cultural stereotypes to show how their new hybrid car is good for all lifestyles. The campaign will also be extended to print, outdoor and online executions. It’s also a new direction for Saturn, which has previously taken a “starter car” mentality but now wants to be seen as reliable and mature.
Well that just stinks.
- “No sir, I didn’t need market cap at all. Really, you take it.” Looks like Apple’s iPhone better show up on time or there’ll be some
‘splaininsellin’ to do. (TB)
- I’m intrigued by Pitchwire, which claims to connect writers and publicists, but I’m not quite sure I know what to do with it yet. (CT)
- Robert Niles writes a great piece for OJR on the importance of a “breaking news” blog for newspaper and other media websites. (CT)
- CBS has debuted their “Blogger toolkit,” complete with embeddable video code and other…umm…tools that writers can grab to spread CBS content on their own sites. (CT)
Jerry Seinfeld is one magnificent bastard. To promote his new feature Bee Movie at Cannes the star donned a bee costume like the one he’s worn in the live-action trailers so far and jumped off a building. Granted he was attached to a line but that doesn’t take away from the fact that he JUMPED OFF A BUILDING IN A BEE COSTUME. That’s kind of awesome. Defamer has some pictures from the star’s brush with fate, via Getty Images.
Peter also alerts us to the fact that Dreamworks has finally created a fully animated trailer for the movie that might just be awesome. If you watch it and have the feeling that something is missing, I think I know what it is: Dumb, pop-culture laden jokes that just don’t work. In its place is actual humor of the Seinfeldian kind. It’s the most enjoyable trailer for an animated feature I think I’ve seen since the one for Curious George.
Because people spend more time on news sites than they do searching, banner display ads are receiving increased attention from developers and measurement companies, reports The New York Times.
The new wave of display advertising has spawned a cottage industry of sorts, with start-up firms/ad networks appearing almost daily. These firms offer some measure of reach along with the analytics and measurement so prized by advertisers. They’re all looking to satisfy the need of advertisers looking for brand-campaigns that are as targeted and measurable as their text/search counterparts.
While many tools are utilized to achieve such targeting, behaviorial is the most common since it only relies on pulling user behavior metrics. It then matches that data up against advertiser requirements and delivers what the algorithm feels is the most appropriate ad.
All these firms hope to tap into the advertising money that is powering Web 2.0, money that’s expected to go nowhere but up in the next few years.