Quick Takes 6/30/07

filmstrip7.jpgAll of these deserve longer write-ups but, as usual, I just don’t have the bandwidth right now.

  • I’d remind you all to keep reading ProHipHop. Even if you’re not into the musical genre Clyde has a section devoted to theatrical and DVD releases from rap/hip-hop stars that should be of interest to MMM readers.
  • While I’m talking about Friends of MMM, let’s all give John a big round of applause as he celebrates three years of pounding out the always excellent Disney Blog.
  • The Fred Thompson Filmography video is kind of funny but be warned: There are multiple posters in the for Curly Sue.
  • Ian Schafer points to an Variety article his Deep Focus agency is mentioned in that covers how movie marketers are adapting to the new media world of social networks, blogs and such.
  • Scott praises the team doing the online media relations for Disney/Pixar’s Ratatouille for how they approached him and the kind of assets they included in their email. I agree with him on all counts.
  • And speaking of Ratatouille, the LAT has a feature on the marketing challenges the movie faced, including being a non-sequel/adaptation/remake and featuring a rat as a main character.
  • The MPAA is releasing a new book showcasing some of the best poster art in film history, specifically the poster art that wasn’t produced by studios but by theater owners themselves, who contracted with artists for new key art.
  • ComingSoon is teasing their sneak peak at the first trailer for J.J. Abrams’ super-secret new film Cloverfield.
  • Hasbro has a number of Marvel toy licenses and now Mattel has hooked up with D.C. as the comic company’s official toymaker.
  • BL Ochman found the trailer for Breakfast at Tiffany’s and is sharing it with everyone.
  • Online DVD rental services are going a long way toward propping up the rental industry as a whole, according to a new report from Adams Media Research.
  • Warner Home Video is still planning to create a dual HD-DVD/Blu-Ray disc for the consumer market but now that won’t hit until sometime in 2008.
  • The HD-DVD format is still fighting, though, by unveiling a number of new features.
  • The mobile aspect of the Saw III campaign won Adweek’s Media Plan of The Year Award for Best Use of Mobile for MobiTV.
  • ComingSoon also has a round-up of some of the new posters that debuted recently at the Cinema Expo taking place in Amsterdam.