- The producers of The Simpsons Movie say the excellent viral and experiential marketing efforts for the movie helped to make it a success. Meanwhile The New York Times finally gets around to writing about the 7-Eleven marketing partnership.
- Both Chattaway and Wells (as well as the guys they link to) continue the discussion of why exactly Evan Almighty flopped at the box-office. Speculation continues to swirl around whether or not it had to do with the overt Christian themes in the movie.
- There’s a contest being run to promote Vin Diesel’s Babylon A.D. that’s looking for people to submit futuristic-esque ads or news stories.
- Disney is planning to cancel the line of Ratatouille-branded wine it was offering as part of the more upscale products it was using to market the movie. The studio is concerned it could run afoul of restrictions on the use of cartoon characters to market alcohol to underage audiences.
A number of new trailers hit the net while I was out-of-touch. I promise this will be the last of the huge round-ups for a while. Everything is just about caught up.
The new international trailer for Beowulf, director Robert Zemeckis’ latest meshing of live-action acting and CG animation, is heavy on showing off the epic locations that computer programmers can create but also dives into the main part of the plot quite well. Oh, and there’s a bit of virtual skin being shown by Angelina Jolie, which has everyone a twitter.
Wes Anderson’s latest movie about a dysfunctional family unit, The Darjeeling Limited, finally got a trailer that is as awesome as the poster. The camera style and deadpan delivery of the lines by the actors immediately make it identifiable as an Anderson movie and the trailer moves along nicely, bringing new, fresh stuff pretty consistently.
This new trailer for the big-screen version of Alvin and the Chipmunks was in front of The Simpsons Movie when I saw it. I couldn’t believe it then and I kind of can’t believe it now.
This trailer for the CGI Horton Hears a Who also preceeded The Simpsons and was likewise as dumbfounding.
Resident Evil: Extinction has a new trailer that dives more fully into the movie’s plot than the teaser version did and sets it up as a logical extension of the franchise. It’s not bad but needs to be judged on a curve.
It’s in Spanish but that doesn’t make this trailer for Orphanage any less genuinely terrifying. And that’s coming from someone who is so very very done with the “weird child in danger” genre.
This trailer for Dedication, starring Billy Crudup as a kid’s book writer and Mandy Moore as his new illustrator, makes the movie seem really smart and fun and likable. Dammit.
Ethan Hawke has directed a big screen version of his own book The Hottest State and you can watch the kind of interesting trailer here.
The Kiera Knightly period-drama Atonement has a new trailer that makes the movie actually seem comprehensible, unlike the first effort. It sets up more of the plot before shifting from the countryside estate setting to images from the warfront, which helps tremendously.
How is it I’ve never heard of Drillbit Taylor before? This trailer looks awesome.