Quick Takes 8/27/07

  • filmstrip.jpgNYMag’s Vulture blog points out that that the score from Terry Gilliam’s Brazil seems to be popping up in, seemingly, one out of every four trailers that’s been released recently. Sicko, Bee Movie, Wall-E and others have all used Michael Kamen’s score for some strange reason.
  • Peter points to an article talking about how movies from the Fox Faith label come under increased scrutiny by just about everyone and also get pigeon-holed by audiences, who are sometimes turned off by what otherwise might be movies they’d have seen.
  • Veteran movie marketer Brian Fox has left the agency he founded – and recently sold – to start a new movie publicity firm. The new operation will operate as a cross-national, platform agnostic shop that hopefully will build on Fox’s network of relationships to succeed.
  • Poynter and Spout have the best posts I’ve seen on the kefluffle between Roger Ebert and Disney over the use of the “thumbs” rating system, an important point not only for readers but also movie marketers anxious to play up those thumbs in their ads and related material.

LOTD: 8/27/07

  • Well, now that LOLcats can be officially designated as passe by their inclusion in the WSJ this weekend… (TB)
  • On that list of news you don’t want to see floating around the blogosphere regarding your vehicles, this item at AutoblogGreen is probably in the top two or three items, whether or not it’s 100% legit or not. That is, true believers, because you know people will try it. (TB)
  • I find it amusing to no end that one of the reasons cited by MySpace for not wanting to allow people to sell things directly from their profile is the desire to avoid “clutter.” (CT)
  • If you don’t follow the social media crowd on Twitter you might not have seen people this morning complaining about slowness on YouTube, problems with Tumblr and delays on getting Twitter updates. All those gripes have, of course, arrived delayed because of the Twitter delays, thereby slowing down the rotation of the Earth and endangering us all. (CT)

Quick Takes 8/27/07: Friends of MMM Update

  • static3.gifClyde bids adieu to blogging at Fast Company in order to focus on expanding and getting the most out of his own network of sites. I completely understand the desire to hone in on building out a personal brand and when you do it as well as Clyde it makes complete sense.
  • CK has used the watching of a number of recent movies to get over her anxiety over flying and offers her opinions on the flicks she’s watched.
  • Over at our work blog, Tom writes an open letter to the Trib’s Eric Zorn on how to cash in with SEO. And on TMD he mentions that you can now embed videos from MTV’s Overdrive site.
  • Alex let me know that FirstShowing.net was named one of PCMag’s Top 100 Sites of 2007, which is totally deserved.
  • Jeremiah Owyang is announcing he’s leaving PodTech to join Forrester Research, one of the top research firms around. Congrats to Jeremiah on the move, which is completely in line with the focus on studies and data that is obvious on his site.

Titles are your friends

Dear Eric Zorn,

Chris and I really love you and your blog. Just one piece of feedback I’d like to share after seeing this gem of a post title earlier today (for link click slackers, it’s “The call is coming from inside the house!!!!”), I wanted to point out that if you’d get the fine folks at the Trib to make your title tags as your post titles, you’d get far better search engine traffic for whatever pithy witticism you chose to put in there.

Cheers!

Tom

More on Starbucks and Arctic Tale

arctictale_posterbig.jpgThe Los Angeles Times has another story today about the failure of a promotional deal with Starbucks to ignite ticket sales for Arctic Tale. I’m actually quoted at the end of this one, getting in a brief point about the difficulties inherent in trying to get someone to do something at a later date. The story hits a number of the same points as previous ones but those others didn’t include me, so this one is obviously vastly superior.

Listen at your own risk

acrossthesound.JPGOver the weekend, in-between cutting up the tree that fell in my backyard and preparing for my home’s siding to be replaced, I participated in a three-way conversation with Joseph Jaffe and Kirk Skodis for the latest episode of Joe’s Across the Sound podcast. We talked a lot about movie marketing, some entertainment trends and some other good stuff. I’d highly recommend giving it a listen as it was a lot of fun – we talked for two hours and probably could have gone on for another two before hitting all the points we each wanted to make. If you at any point wonder which one is me, I’m the one who’s making no sense whatsoever. Kirk and Joe are the ones that sound lucid.