Kirsner’s digital distribution and marketing class

If you’re in San Francisco I’d highly recommend attending the session being taught by Scott Kirsner on Digital Distribution and Marketing at the Film Arts Foundation on October 11th. Being a fan of Scott’s writing I would bet that his class is just as engaging and interesting.

Quick Takes 8/31/07

  • filmstrip.jpgAn influx of new players in the independent film market have people wondering if there’s too much money being thrown around and if this world is headed for a bursting bubble of sorts. Investors, once generous with their money, are beginning to cut back the flow of funds but some hope movies could take the place of the slumping housing market (not likely).
  • Screenvision is hoping people will come to movie theaters to watch baseball game broadcasts and other event-driven content. Theaters where the experiment was launched were decked out to feel like going to ballparks.
  • Angela says she spent 20 minutes playing the alethiometer game that’s part of the promotional push for His Dark Materials: The Golden Compass. She also hopes the movie won’t completely blow, but I think that goes without saying.
  • Airlines are the next front in the war on movie editing, as parents groups pressure the companies over movies they feel are, even in edited form, containing inappropriate material for young kids.
  • Yari Film Group signed a new deal with Sony to distribute and promote the studio’s films on DVD and pay TV.
  • The movie download market is being held back from achieving its full potential because studios have adopted different strategies, leading to consumer confusion and frustration. I’m looking at all of you currently participating in the home video format wars.

Summer was hard on smaller movies

waitress.jpgSmall movies from independent distributors fared reasonably well considering they were up against a stronger than usual mainstream slate, according to Variety.

Fox Searchlight and The Weinstein Co. pulled out a handful of movies that brought in decent box-office. But the fact that bigger movies stuck around in theaters for longer than in previous years means there weren’t as many screens available for off-beat films. Other studios had hits as well but Weinstein and Searchlight had the biggest groupings.

The smaller movies also found advertising space wanting as well. The late spring and summer months were dominated by billboards, TV spots, banner ads and other promotions for the biggest of the big movies. So when a smaller studio like Searchlight or Picturehouse went looking for ad space I imagine they found it in short supply. And the remaining inventory, I’d guess, was priced out of reach for smaller movies.

LOTD: 9/4/07

  • The WSJ‘s Riva Richmond is calling the move by, oh, I don’t know, *everyone* to create a Facebook app “another online gold rush.” (TB)
  • Dear Twitter: Please devote more resources to keeping your service stable before you start building cool little toys like Explore Twitter. Regards, Chris. (CT)
  • Looks like Google might be maybe getting around to potentially doing something kind of with Jotspot, which they acquired almost a year ago. If they actually integrate it into their current offerings before July 28th, 2009, I lose the pool I’m in. (CT)
  • It’s been 25 years since the first computer virus was released, a relatively harmless prank by someone who just wanted to annoy his friends. (CT)
  • Sites like Daily Candy and Thrillist have survived and thrived despite (or maybe because of) a business model that revolves around e-mail newsletters and not extensions into every interactive space around. A nice testament to not over-thinking an idea. (CT)

More Across the Sound goodness

Joe Jaffe just posted Part 2 of my chat with him and Kirk Skodis on the Across the Sound podcast. Go on over and check it out. Once again – those two are the ones who sound like they can put two words together without sounding idiotic. I’m the one who makes you think, “I’m glad he’s a writer.”