Studio blogging strategies at MediaBullseye

The folks at CustomScoop, a media monitoring firm that’s got a lot of people out in the new media marketing community, have launched a new newsletter/website called MediaBullseye and someone got the bright idea to ask me to contribute to it. So, never lacking for things to opine on, I took them up on their offer.

My first piece there is on how studios are and can approach a blogging strategy. There’s either the all-inclusive corporate approach of the brand-by-brand approach and I give examples, as well as strengths and weaknesses of both.

The site, which just launched today, looks like it’s going to have a lot of good stuff and has solicited input from a number of people in addition to myself. I highly recommend you add it to your reading list. You can read more about the launch of the site over at the blogs of FIR hosts Shel Holtz and Neville Hobson.

The Power of Time

SpoutBlog » The Great Huey Lewis Debate

Karina goes on a riff about the two Huey Lewis & the News songs in Back to the Future, a riff prompted by something I Twittered while rocking out to my iTunes HL&N playlist. Like Karina I once owned the movie’s soundtrack on cassette but I, being a fan, think the songs hold up far better than she obviously does.

Note: I’ve never made any claim to musical – or any other, for that matter – hipness. The most recent albums I’ve bought are from people who started making records 25+ years ago and the last time I found a new band that I liked I think that band was Toad the Wet Sprocket. So keep that in mind.

Quick Contest: Win two tickets to the I Am Legend premiere in NYC

Exciting stuff – I have two tickets to give away to the New York City premiere of I Am Legend on December 11th, courtesy of Warner Bros.

Here’s what you have to do to win: Email me the name of your favorite Will Smith movie and two sentences why. The fifth person to do that gets the tickets. Make sure to include your mailing address in the emai so WB can get you the tickets.

There’s no travel involved so you have to be able to get yourself to the premiere on the 11th. It’s at the WaMu Theater near Madison Square Garden at 7PM.

Drop me a line at moviemarketingmadness-@-gmail.com to enter. Good luck.

The contest is now closed. Thanks to everyone who dropped me an email. I’ll announce the winner tomorrow.