To promote the DVD release of Superbad, Sony apparently handed out IDs with “McLovin” on them just like in the movie. The only problem is that the fake IDs are causing confusion and frustration for law enforcement officials in Honolulu.
The IDS are apparently real enough looking that they are being mistaken for real ones. Officials there have made police and other departments aware of the presence of the IDS so that they know what to look for.
Alex is showcasing pictures of mailings that participants in Warner Bros.’ WhySoSerious.com campaign for The Dark Knight have gotten. The list includes cakes, phones with cryptic messages and a bunch of other stuff, most of which is also designed to give further instructions to the cast of “clowns” that have participated in the campaign so far.
I like how Warner Bros. is extending the campaign into the real world. Back when a whole slate of websites launched they did the same sort of thing. They sent print version of The Gotham Times to people at the same time as they launched the paper’s website.
I would say more but Mack beat me to it. Go read his post – and note the excitement of someone who doesn’t normally talk about movies – and just pretend it’s from me cause he and I are completely on the same page.
John reports that Dark Horse will be doing a bunch of comics-related efforts in support of Indiana Jones and the Kingdom of the Crystal Skull. Some of the old comics will be released in Omnibus format in much the same way Dark Horse has with other series. The imprint will also be publishing the official comics adaptation for the movie, the first issue of which will be released at the same time as the movie.
I love that the old comics are being rereleased. I had a bunch of these when I was younger and would love to relive them. It’s also a great way to bring people back into the movie’s universe in time for the new movie.
The Marvel Comics site has updated with nine new wallpapers from Iron Man, the new movie from Paramount starring Robert Downey Jr. They’re lifted from previously released images for the most part but are very cool. There’s also a very cool new promotional image that Vic has passed on that’s, quite frankly, the shiznit.
Even more so than with other movies based on its characters, the Marvel. com site seems to be functioning as a secondary official site. A whole bunch of stuff has been released for the movie’s marketing campaign there as opposed to the actual movie site. Probably because this is one of the first ones fully co-produced by Marvel as opposed to being just a licensing deal.