Misc. Marketing Notes 1/4/08

static5.jpgA bunch of stories not specifically about the movie marketing business but with application to that area nonetheless.Almost half of consumers are using the internet to research packaged goods, both in terms of just pure information searching and also for coupons and comparison shopping according to a survey by Prospectiv. Branded sites, e-newsletters and other forms of communication were popular among those looking for background and information about products they were considering buying.

People are congregating in communities online that they define themselves around shared interest areas like arts and crafts. In some cases certain companies sponsor or host those communities, but the most successful ones do so in a manner that actually makes the community stronger as opposed to just using it as a marketing/consumer research platform.

Entertainment will increasingly be created by ordinary people who will then actively share it with peer groups, says a new Nokia research study. Not only will it be created directly by these people but professional entertainment they purchase or otherwise acquire will be shared among groups after a member of that group has edited it or mashed it up into their own new creation.

Sony BMG has become the last of the major record labels to create some form of DRM-free distribution outlet. If only the movie industry were so enlightened, but based on the fact that virtual world Gaia just signed Widevine to provide DRM solutions for the Warner Bros. and Sony movies they’re streaming in-world that might take some time.

How the entertainment industry needs to change their thinking

Variety reports that sales of physical albums dropped 15 percent in 2007. Sales of digital downloads, on the other hand, grew by 45 percent.

Reuters reports that sales of DVDs fell 4.5 percent in 2007, the first time disc sales have dropped significantly after a couple hears of essentially flat numbers. Especially falling were sales of TV shows. Many current series, which people used to snap up on DVD months after they aired, are available through iTunes or other competing services a day or less after they air.

The entertainment industry needs to get out of the mindset of “But digital sales don’t make up for physical sales declines yet, so we’re not going to change what we’re doing.” Downloading entertainment content is clearly where the consumer wants to be heading, so companies better start adjusting their business models now, before it’s too late.

Favreau aspires to Avengers

If Iron Man turns out as cool as the trailer makes it look like it’s going to be, then I’d say hell yes, give Jon Favreau the directorial reins. While it might not make it to screens until 2012 or so, I say it’s worth it if Marvel wants to do it right, introducing characters in their own movies first and then using those actors in the Avengers flick. Hell to the yes.

You know…for kids!

Marvel has created MarvelKids.com, a new site that’s geared toward younger readers. It’s filled with information on the Marvel Adventures all-ages titles and is focused on characters that have their own movies, TV shows and other properties. (Iron Man, for instance, is heavily featured.)

There’s a really cool CG short with Shellhead and Spider-Man that actually has me hoping for more installments. It looks very nice and makes me wish they’d use this type of animation for more of their movies.

Where was this when we were writing an ad blog?

Nielsen has launched a blog devoted to discussions of advertising in and around the Super Bowl. The Road to the Big Game blog is reported to be one of a handful launched by the measurement firm around major events, with another one coming soon that will be devoted to the Academy Awards broadcast.

The MediaPost story says the blog is supposed to be an outlet for more informal communications from the Nielsen team, allowing them to sort of think out loud and the posts to date more or less prove that out. It’s also a great example of a corporate blog that really embraces multimedia, with lots of YouTube videos and pictures, as well as linking out to other resources, with lots of pointers to Wikipedia pages and such.

Makes much more sense to START a blog about advertising just before the Super Bowl than to SHUT ONE DOWN just before the game, doesn’t it?