I hope everyone enjoys this story on how the expense of search marketing keywords makes engaging in keyword buying an option and not a necessity for movie marketers. The problem they run into, something that pushes the cost of the keywords up is that the movies being advertised feature famous people, famous people who everyone is trying to use to drive traffic to their respective sites.
The story is largely, it seems, one that’s meant to make movie marketers feel better about not worrying so much about search. But it also shows how easy those marketers have had it. Adding Angelina Jolie’s name to a poster but it costs quite a bit to add it to a list of search keywords.