Google: No, we’re really serious about selling TV ads
Google asked AdWeek to remind the audience that they’re still looking to sell TV ads. They obliged.
Seriously, though, if Google can bring some form of measureability to TV advertising then it will be a very good thing. But in order to get to a position of any strength and begin to influence the industry at all they’re going to need more partners and more inventory. Otherwise this is a noble experiment that will amout to very little.
With a little help from my (LinkedIn) friends
Professional social networking site LinkedIn is finding success that’s unfortunately coming at the expense of people’s jobs. The site is turning into a communications hub for Hollywood and other entertainment industry professionals who find themselves out of work as a result of cutbacks at studios. The site is sending representatives to industry events to do some education on what LinkedIn has to offer and how they can use it.
Online viewing beginning to trump TV
New research shows that younger people are beginning to prefer go online as opposed to on watching TV. They’re doing research and comparing products, but not apparently when it comes to apparel, a category that they still prefer to try on in person.
I for one am shocked
Who knew there was marketing happening on the Internet. I just didn’t think such a thing was possible.
Think that’s a good idea for a story? How much you willing to pay?
The NYT takes a look at spot.us, a site that asks the community to suggest stories that will then be tasked to investigative journalists. The catch is that those who suggest it are also asked to pony up the cash for the investigation or it just doesn’t happen.
Great idea, but I worry that all that’s going to get reported are stories that people *want* to hear about and not those that they *need* to hear about. That’s still the purview of a professional news organization.
NO CREDENTIALS FOR YOU!!!
No, sorry political bloggers. I don’t care how much pull you think you have, you still need to go through the credentialling process just like everyone else. That’s just the way it is no matter how much you might feel the need to whine to The New York Time which, you should know, is just running this story as a back-handed compliment to your influence.
Brand awareness needle moved by mobile ads
According to Dynamic Logic, mobile display ads are impacting positively brand awareness for those companies doing the advertising. Awareness went up almost 24 percent among those exposed to an ad among the 20,000 participants in the study. Other metrics like favorability and such recorded smaller moves.
But some of that may just be the glow effect of being early to market with mobile advertising. Dynamic Logic warned that as the clutter increases, audience perception of the brands and the ads is likely to go down.
Of course by then – and the story doesn’t go this far but it’s logical – the big players in the telecom and portal spaces will be raking in the dough and the goalposts will have changed (betcha impressions winds up trumping actions) so no one will really care that consumers are increasingly honked off.
Ads within videos found to be tolerable
A new report released by Ipsos shows that there’s an increased acceptance by online video viewers of ads within those videos. The study found that watching the ads is an acceptable trade-off for viewing the videos for free, since that’s largely the model in television and elsewhere already.
According to Ipsos, 82 percent of respondents find it reasonable that there are ads within professionally-produced content like TV shows being streamed online. But that drops to just 48 percent when it comes to amateur material that’s been uploaded online.
Twitter for newspapers
While it’s great that so many newspapers have discovered the power of Twitter, it seems most aren’t interested in using it as anything other than another distribution hub. A random check of many of the paper’s Twitter profiles, a full list of which is being maintained here, show the vast majority might have thousands of followers, but are in turn following no one. And those that are still aren’t “@”ing at all, meaning as a whole they’re not interested, it seems, in a conversation. Just push push push that content out.
But the profiles I find the most interesting are those that have a back-and-forth. If I can reply to a paper and have them acknowledge me I’m more likely to engage with their content because I feel like I’m getting something a little different out of it. It doesn’t make the actual content any less interesting, but I likely subscribe to the RSS feed for a publication anyway, so following them on Twitter is, quite frankly, just more clutter.
