Time Inc. is apparently tired of movie studios riffling through the current issues of their magazines looking for story ideas and is taking control of the situation. The company has announced it will begin producing films, both features and documentaries, based on articles that appear in its stable of magazine titles.
Time is partnering with Collective and XYZ Films to produce the movies, including hiring screenwriters and other talent as well as production staff, and then shop the film around to studios, who will likely handle the marketing.
Three staff members will work on reading everything that comes from Time titles to find stories that seem like they would make for good movies.
Nike is sponsoring the release into five cities of Beautiful Losers, a documentary about the do-it-yourself culture in the early 1990s. Karina carefully considers all points of view as to what this means regarding the state of film distribution, but I’m willing to put the best construction on this and that Nike found a movie that fit with the branding ideal it would like to achieve and so decided it would help it find an audience. Yeah, it buys them some street cred by doing so, but I’m willing to accept just about any situation where worthy films are able to get out and be found to some extent. I’m not saying this is perfect, but unless there’s a sense that they’ve interfered with the artistic direction of the movie I don’t see too much wrong going on here.
I looked at the Beautiful Losers official site, which appears to be built on WordPress blogging software, and found a link to something called Nike Workshops.
That’s in contrast to Prada’s plans to produce their own movie, a film that will tie into an ad campaign they’re running and which will appear on the fashion label’s site. The movie is the result of a process that involved Prada approaching a number of directors to find out how they would visually express what the label means to them. No, I’m not sure what that means either.