According to new numbers from DoubleClick Performics, new clarity has emerged on the media habits of tweens (those 10-14 years old):
- Media habits (an hour per day
- 83% online
- 68% watch TV
- 29% listen to the radio
- 10% read magazines
- 5% read newspapers
- Social network habits:
- 64% go to a social network at least once per day
- 72% have a social network profile
- 54% have a MySpace profile
- 34% have a Facebook profile
- Blog reading habits:
- 8% frequently
- 31% occasionally
- 40% rarely
- 20% never
- Search and peer recommendations also are major factors in teens online shopping habits
Conde Nast’s Portfolio and CBS Interactive’s CNET/BNET pair have entered into a content sharing deal that will send both text articles and video between the sites, something that’s obviously designed to bring each site’s audiences the other’s content and hopefully draw new readers to each.
Sony Pictures TV has signed a deal to distribute the popular video podcast Rocketboom. The show will be distributed through Sony’s Crackle video hub as well as through Rocketboom’s usual site, YouTube channel and other outlets, where Sony will have the right to sell ads against the content. The deal is interesting since it marks the “going legitimate” move by one of the biggest video blogs online. While RB’s creators will continue to own the content – a marked differentiation from other deals – it’s still impossible to think that this won’t impact the show’s content in some way, shape or form.
AOL is hoping that lifestreaming becomes the next big thing and, to that end, has bought SocialThing, a FriendFeed-type site that’s actually still in private beta. There’s not much about the site that’s known since it’s still very, very young, but it certainly adds some interesting capabilities to AOL’s userbase.
Nielsen is working with Mediamark on Mobile-MRI, a mobile measurement and research joint initiative that seeks to provide deeper and more fully-shaded data on mobile users to clients of both services. The research not only on mobile usage but on mobile advertising interaction and other behavior.
Forrester Research has bought its major competitor JupiterResearch for $23 million. It’s impossible to comment further on this since it pretty much marks the end of just about everything.
Interpublic is once again buying its way into digital capabilities by snapping up HUGE, an interactive marketing firm. HUGE specializes in “transactional” website generation for consumer-focused clients.
It’s interesting that NBC will begin posting short-form videos starring future Late Night host Jimmy Fallon on the Web almost a year prior to his taking over the show. That seems to be a good idea, letting Fallon sort of work out some of the kinks with his routine there before being put in front of a full audience and the glare of critics. But producer Lorne Michaels’ plan to post the videos at 12:30 “so people get used to him at that time” shows how he’s still stuck in an old media mindset. The web isn’t reliant on schedules or time blocks. Sure, there’s value in having regular features on regular days or something like that, but people likely won’t be watching the videos at 12:30, so making a big deal of posting them then is relatively pointless.
Gawker has an interesting discussion of whether or not its in newspaper’s best interests to allow comments on their stories. It’s a good question and they arrive at some interesting ideas before settling on “No, comments aren’t worth the trouble.” Comments on newspaper stories online are largely a reaction to blogs having them and in some instances they’ve worked well. But to a large extent I still don’t think they’re seeing the same level of added value from the comments, which tend to draw out the extremists on either side of whatever touchy issue the story is dealing with, in the same way that blogs are, where comments are part of the culture and opinions are open for trading.
Add that discussion to research from Pew that show papers are increasingly focusing on local coverage – something they should have been all along – in order to compete with the hyper-local citizen journalists that are eating their lunch the last couple years. Wire services are handling foreign news, something that papers have been cutting back on as cost-saving measures, leaving local as the one area they can cover well.
One defiite disturbing trend is the “editor as revenue finder” model that is mentioned in this article. Editors should be responsible for making sure the content being produced is up to snuff and that the paper is running as smoothly as possible from a journalistic standpoint. Ad revenue projections should be made by accountants and business managers, not people who are in a position to sway editorial coverage. Though considering paid product placement within editorial continues to be discussed – it’s actually built in actractiveness due to the current problems being faced – it’s not all that surprising that this is going on.
Research from the Publishing Group of America shows that the one magazine category that’s growing in distribution is that of titles distributed via newspapers.
From Forrester comes this new breakdown of Gen Y’s media consumption habits:
- 32% own an HDTV
- 29% have a DVR
- 69% have, in the last three months, shopped online
- 65% have, in the last three months, banked online
- 21% read a blog monthly (up from 15% last year)
- 72% text message regularly
- 42% watch online video at least monthly
- 90% own a computer
- 82% own a mobile phone