Christmas advertising has already begun, with Kmart rolling out their “now buy on layaway” campaign a couple weeks ago and everyone else aiming at November 1st.
Next year we’re starting, when, Labor Day?
I’m not sure which commentary on Roger Ebert’s rules for movie critic behavior I like most. The contenders:
Pete: “That fans of Date Movie don’t respect their own income stream isn’t my problem.”
OR
Karina: “But also, as Gary Susman notes at PopWatch, most of the Rules seem to directly reference Ebert’s At the Movies replacement, Ben Lyons.”
The Spout crew was out and about in downtown Grand Rapids, MI last night to capture video of an attempt to put on a World Record-setting Zombie Walk. Read all about it and check out the video here.
It seems funny to me that McCain is all of a sudden running on the idea that he should become President because a check is needed on the Democrats that will control (likely by a sizable majority) both branches of Congress.
This is humorous mainly because the notion that Congress (or the courts) should in any way be a check on the powers of the Presidency is cause for excommunication in the current generation of Republicans.
Hulu had a brief technical problem that took the site completely off the Internet for a period of time the other night. They then put up an absolutely fantastic explanitory post that included some of the user speculation as to the cause of the problem.
Nikon (a client of my former employer MWW Group) has a program they’re running called Look Good in Pictures. The campaign involves a microsite, a Twitter account and, apparently, having people in whose wedding I’m standing up appear on CBS’ The Early Show. Lara, the unfortunate victim in said wedding, is the first person sitting in the chairs who gets some advice. And if you look closely (actually he’s doing everything but jumping up in the air and waving his hands) you’ll see The Biro in The Background during the opening of the segment. [via]
I’ve little doubt that the numbers being touted today about the growth of the Weblogs, Inc. blogs in the three years since the network was acquired by AOL are real. But nobody’s looking at these numbers with any sort of critical eye or with any context of what’s happened over the last three years given.
The fact remains that AOL stripped the network of any blog they didn’t quite “get” or which didn’t easily fit into one of their existing verticals. Most of the surviving blogs whose name didn’t end in “ngadget” had their editorial directions dictated to them by a team who saw TMZ and Moviefone as the height of web’s potential as an editorial medium. Zero personality, only write what’s going to appeal to the lowest common denominator, etc.
It also makes the much-publicized decision earlier this year to ask some of the bloggers to cut back or completely stop writing for a week all the more curious (again, no one seems to be bringing this up) since that’s not generally the kind of thing you do when pageviews and ad revenue are growing like this.
I don’t think the importance of the Chicago Tribune’s endorsement of Obama for President can be understated. The paper has exclusively endorsed Republican candidates in the past and their throwing McCain under the bus means they don’t have any faith in either his ability to lead or at least don’t think he’s going to be…no, it pretty much has to be that one.
Remember when all sorts of media companies were being hammered by stakeholders and analysts because they weren’t shifting their business models to take maximum advantage of record advertising spending?
Good times.
Report: Viral video lacks benchmarks.
No kidding. That’s because “viral” isn’t a strategy, and you can only really apply benchmarks to strategies. “Viral” is a result of having interesting content. So set a goal for a video and then devise a strategy around it.
Josh Hallett 7:14 am on October 24, 2008 Permalink |
Dude, he’s right there at the start, staring at me!