Rerun

I remember when this type of story about ads for family-friendly brands appearing next to raunchy content first appeared back in, like, 2004.

There’s a legitimate issue here, especially if networks are violating their agreements and placing ads next to content that advertisers are setting out to avoid, but the kind of stuff here hardly qualifies. And if that’s the issue then let’s address it and not give into the fear-pandering that’s all too common at the higher levels of management who still think the Internet is scary.

Done

Things I wrote yesterday that are going to be funny to, like, four people

A brief excerpt from a longer piece:

After 2010’s takeover of the NSA by Google it became possible for corporations and their communication agencies to instantly gauge public opinion on any given topic and see the results in real time. All media now came enabled with RSS feeds, including cell phones and other traditionally offline devices.

Benchmarks like Technorati ranking and even Google’s own PageRank fell by the way side as the new standard of success became the amount of times an item – whatever it was – was shared by someone through Google Reader.

Special weight, though, was given if they shared it with a note attached. Indeed entire conversations took place through these notes, something that coincided with a drastic drop in the rise of stand-alone blogs and individual blog posts.