I keep reading this story about Blockbuster now selling Live Nation tickets at their stores and it keeps bringing to mind the problems Starbucks has had since it decided it was a CD retailer and not just a coffee shop. It’s diluting the brand and adding an experience that’s actually going to wind up honking off a good number of customers who are just coming in to rent Wanted.
Conspired with some other people to try and break the Internet.
The worst part about the whole “Motrin Moms” issue that’s fascinated the social media world for the past month or so (aside from the fact that so many of the people commenting on it were kind of obviusly shilling for a gig as their social media consultant) is that this is now going to become a key case study in 78 percent of the marketing books written in the next seven years.
Why do I know this is going to happen? Because two of the books I’m reading that just came out in the last six months contain recaps of both Jeff Jarvis’ “Dell Hell” experience and the Kryptonite lock story, both of which have had their importance drastically overrated as the stories move from “educational opportunity” to “legendary industry benchmarks.”