Finding an Audience: Distribution Notes for 12/24/08

bowling-pinsThe Seattle Times has a good story on how Netflix is bridging the PC/TV divide, something that’s long been the stumbling point for online video. If they can lead the way on this – since Apple doesn’t seem to be interested in expanding beyond the early adoptor niche – they can truly dominate this field.

Massify has finished its first fan-created horror film Perkins 14 and R/WW has the details on how they did it.

CineVegas’ Roger Erik Tinch is doing a bit of forward thinking about online distribution and viewing in 2009 that is based on what has come before.

The DVD of Joss Whedon’s Dr. Horrible’s Sing-Along Blog actually contains value-add material, providing a strong reason for those of us who already bought the show on iTunes to also seek out the disc. That sort of incentive is what’s missing from most “Special Editions” that contain little but self-aggrandizement.