Marketing Madness in 60 Seconds: 2/25/09

static3Advertising: Google, unsurprisingly, has come out on the side of “science” in the “art vs. science” debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing the banner ads and other ads that get displayed.

Yahoo continues to roll out new online advertising products, in this case new products that factor in behavioral targeting, delivering ads based in part on where someone has just been online.

Microsoft has convened an advisory panel consisting of many of the biggest of the existing media companies to help it develop it’s new ad-management tool PubCenter.

Email newsletters, while hardly sexy or cutting edge in terms of technology, can still be big providers of ad revenue.

Social Media: Forrester’s latest technographics report shows that B2B buyers are into social media, whether as creators, consumers or at one of the other levels of activity, both in their personal and professional lives.

The fact that Forrester’s Jeremiah Owyang is among the top results for a Google search of “jeremiah” points, according to Andy Sernovitz, to just how powerful a tool blogging can be when engaging in search engine marketing.

Todd Defren has a list of tips for social media marketers looking to engage the audience on customer review sites. As I say in the comments to his post, this is a useful reminder in an area that too often gets overlooked in the general social media space until a controversy of some sort emerges.

Media: Americans are watching more TV programming than ever. It’s just that much of that viewing is happening on computers or mobile devices and not on an actual TV.

Mobile: Twiter support has been returned to Canadian users of Bell Mobility, but it’s going to cost customers to get and receive those tweets via SMS.

Movie Journal: Nick and Norah’s Infinite Playlist

Despite some problems that are primarily rooted in the substance of some of the scenes and characters, I did quite enjoy Nick and Norah’s Infinite Playlist, starring Michael Cera and Kat Dennings.

The movie tells the story primarily of Nick (Cera) and how he’s getting over being dumped by his girlfriend Tris. Nick is a sensitive guy who’s into indie music, something that leads him to make Tris all sorts of mix CDs, even now that they’ve broken up. But the promise of a uber-hip band playing a secret gig in New York City gets him out of his funk, at least a little bit.

It’s there that he has an interesting run-in with Norah. She knows Tris from school and, in order to avoid an embarassing situation she unknowingly picks Nick from the crowd to pretend to be her boyfriend.

The two then embark with Nick’s bandmates to find where this band will be playing, with awkward situations all along the way.

Where the story winds up won’t be all that surprising but the loose, do-it-yourself nature that permeates the film keeps things fresh and interesting and by and large enjoyable.

The main problem with the movie is that the situations it puts high school seniors in are, well, just awful. Everyone aside from the main characters is either:

  • Drunk throughout the entire film
  • Gay

And even the two leads, along with the rest of the characters, are extremely over-sexualized. Nick’s gay bandmates spend the entire movie driving around with some guy who they picked up in a bar. The ex-girlfriend is all about sex, using it to try and lure Nick back to her in order to not so much win him back but show up Norah, who Nick is obviously beginning to like and who obviously likes him. Norah’s best friend is apparently a constantly drunk slut who Norah has to mother through one night of bar-hopping after another.

So if you’re a fan of conservative values among teens the movie is probably going to rub you the wrong way. It’s a good flick and worth seeing for the dialogue and music, but these things are really problematic and have the potential to eat into your enjoyment of the film.