Marketing Madness in 60 Seconds: 2/25/09

static3Advertising: Google, unsurprisingly, has come out on the side of “science” in the “art vs. science” debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing the banner ads and other ads that get displayed.

Yahoo continues to roll out new online advertising products, in this case new products that factor in behavioral targeting, delivering ads based in part on where someone has just been online.

Microsoft has convened an advisory panel consisting of many of the biggest of the existing media companies to help it develop it’s new ad-management tool PubCenter.

Email newsletters, while hardly sexy or cutting edge in terms of technology, can still be big providers of ad revenue.

Social Media: Forrester’s latest technographics report shows that B2B buyers are into social media, whether as creators, consumers or at one of the other levels of activity, both in their personal and professional lives.

The fact that Forrester’s Jeremiah Owyang is among the top results for a Google search of “jeremiah” points, according to Andy Sernovitz, to just how powerful a tool blogging can be when engaging in search engine marketing.

Todd Defren has a list of tips for social media marketers looking to engage the audience on customer review sites. As I say in the comments to his post, this is a useful reminder in an area that too often gets overlooked in the general social media space until a controversy of some sort emerges.

Media: Americans are watching more TV programming than ever. It’s just that much of that viewing is happening on computers or mobile devices and not on an actual TV.

Mobile: Twiter support has been returned to Canadian users of Bell Mobility, but it’s going to cost customers to get and receive those tweets via SMS.

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