Marketing: Not only are a lot of risk managers at large companies not integrating with the rest of their operations well, but barely one third of those surveyed pay attention to social media and how it impacts their company’s reputation.
Media: Time Inc is said to be considering experimenting with a hybrid free with ad support/paid model online over the course of the rest of the year. Can’t wait to see how that turns out.
Advertising: Google’s new policy is to allow developers to place advertising with the apps they create and sell, providing a huge new source of potential revenue. Google is already testing ads on the UrbanSpoon app.
Growth in the dollars advertisers are spending on social networks is slowing according to eMarketer. Where 2008 saw 46% growth, the next few years are only predicted to expand by nine or 10 percent on average.