This isn’t movie marketing related exactly but IFC and Sundance have teamed on a site called Indienomics that seeks to position the two, just in time for the advertising upfront season, as the only two truly independent media entities around. The site puts it in terms of appealing, through them, to an affluent and sophisticated audience that is going to be highly lucrative for advertisers attending what is the network’s first shared upfront.
Considering director Bryan Singer blamed Warner Bros. for botching the marketing of his Superman reboot, I find it curious that he’d be the one sought out for insight as to how Paramount should market the Star Trek movie. But he does have decent geek cred so I guess it’s alright.
Rounding out AdAge’s recent focus on movie marketing is this: A list of marketing lessons that can be derived from the success of Paul Blart: Mall Cop.
Fox Searchlight’s online ads for the DVD release of Slumdog Millionaire included in-banner quizzes and other entertainment functionality and features, ultimately contributing to above-expectations click-through and even conversion rates.
The US Post Office has refused to send postcards meant to promote LOOK, the voyeuristic look at just how many security cameras there are out and about in the world and what kind of stuff they’re capturing. The Post Office says the postcards, which sport an image of a guy having sex with a girl whose legs are wrapped around him while she lays on a storage shelf, is obscene. Ridiculous, I know.