For as long as I’ve been writing about online advertising, ComScore has come under fire for relying almost exclusively on panels for its metrics reporting. Now it’s making some changes and will integrate data delivered from the publishers themselves into that panel feedback in its new Media Matrix 360 product that it hopes will prove more useful, even if there are still many problems with that data, most of which spring from the fact that publisher server data is in many regards unreliable.
Carl’s Jr. launches a campaign that has limited value to push the sales needle but has real value to generate some publicity: It’s hired a bunch of YouTube’s biggest stars to include promotions for the fast-food chain in the videos they create.
Advertising revenue at U.S. newspapers dropped 30% in the first quarter of 2009 compared to the same period in 2008, including a 13 percent drop in online revenue.
NBC has hired agency New Media Strategies to monitor for online conversations about their fall shows and devise strategies for driving traffic from them back to NBC.com.
Digg has introduced a new ad format, one that puts ads within the stream of items that have been submitted to the site. People can then “digg” or bury the item, but the more it gets upped the less the advertiser is charged. This is either brilliant (if marketers create ads that are going to be popular among Digg users) or it will turn out badly (if Digg user revolt en masse and bury every sponsored item).
Microsoft has announced its Xbox 360 will soon include integration of both Twitter and Facebook, providing more ways for players on the network to connect with each other. People will be able to read their friends’ status updates as well as view photos and more once the integration is in place.
Linden Labs is making a concerted push to get more businesses interested in the potential enterprise applications of their virtual world Second Life. SL has long had the potential to act as a meeting point for remote workers as well as a great many other tools that could be of use to companies, but Linden is now emphasizing those after doing a bit of work on cleaning up some of the more…seedy parts of the community.
The announcement by Google’s Blogger team on their new search box gadget is just the sort of thing I was talking about on VoceNation about needing deep-link search on social networks. The new search functionality not only searches the blog that someone is visiting currently but also looks for that word or those words on the blogs that are linked to from that primary blog, whether they’re linked to within a post or in the sidebar. Great move.
Time being spent on Twitter and Facebook is rising, with much of that increase coming directly at the expense of MySpace according to Nielsen Online.