#measurementfail

As always, ROI in social media is going to be a target of your choosing. It may not be sales, it may not be clicks, but it should be something that gets buy in from all major stakeholders on a project.

Which is why this is a problem.

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One thought on “#measurementfail

  1. Pingback: » LYNTC: 9/26/09 » tombiro.com

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