…and that’s all I have to say about that

In case you missed it, yesterday was iPad day. Without a lot to say on it I’ll pass on some of the more interesting write-ups – interesting in that they actually go beyond the “But it’s missing…” or “But it can’t do…” critiques.

No, it’s not the savior device for big media that some were believing it would be. Yeah, it displays content in a great way, but there’s nothing native to the device that is all of a sudden going to plug leaky revenue models or anything like that. Seems innovation along those lines will still have to come from the media companies themselves, which is exactly what they weren’t hoping for.

In fact, as Ian Schafer says, it might actually hurt web publishers since the non-Flash web browsing experience means a lot of banner ads aren’t going to display correctly and therefore not make those publishers money. I’m starting to become convinced this is deliberate by Apple to drive publishers to their app environment, where they can integrate ads in other ways.

The one exception to all this is books, which could be an area where the new innovations on the iPad actually drive revenue.

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