The continued relevance of corporate blogging

My latest post on Voce Nation deals with a study on the continued rise of blog use as a corporate communications and marketing tool.

Again, I think studies like this – and the points behind the decision to launch a corporate blog, many of which are articulated in the study I reference – are important for Hollywood studios to consider since they are in, by and large, an industry that leaped over blogging but has embraced social networking as part of their marketing strategy.

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