What I hope happens this year

My latest AdAge column covers a handful of points that I hope come to fruition in 2011 when it comes to movie marketing. As I state at the outset, I really shied away from making predictions since they’re not all the useful and instead just put together a wish list of what I’d like to see happen. We’ll see whether any of these actually come to fruition or if things just continue to get bigger, more fragmented and so on. More than likely if any of these points are going to be ignored it will be by the biggest of the big tent-pole movies coming out since all tools will be used that can be used in their service regardless of whether or not they *should* be used.

If you’re looking for more traditional predictions, some of the AdAge staff put together a couple of ideas they think we’re likely to see this year, including the continued shrinking of release windows and the de-emphasis on 3D to some extent.