There are two perspectives to take after reading Ike Pigott’s post The High Price of Free:
- It means you need to go into services like Facebook, Twitter, Tumblr and others with the expectation that when downtime or other problems come up – and they will – the complaints you register, while justified, only go so far since you’re not paying for support, access or anything else. So you might just have to buck up and deal with it.
- It means that if you’re looking to get into social media marketing based on everyone’s talk about low – or no – costs you’re going to be visibly different from those who have invested the time and money into quality presentations, materials and consultation.
