Going to the movies

At least theater owners and studios realize that they’re at least partly to blame – it can’t *all* be piracy’s fault – for the dwindling number of ticket sales over the last few years, even while price inflation has kept actual revenue up. As Anne Thompson says if everything looks like something the audience has just seen or even already owns on home video there’s little reason to head out to the theater. Even if studios do move forward with premium VOD plans, though, theaters are still the best place to see movies, even non-effects driven tentpole fetures.

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