Ryno on The Simpsons?

Steve Sax, who retired three years after “Homer at the Bat” and did time as a financial adviser before becoming a life coach and motivational speaker, acknowledges a sizable debt to the show. (The writing staff’s early preference for second base was Chicago’s Ryne Sandberg.) “Sometimes, fans would yell, ‘Hey, how’s Homer?’” Sax told me. “I know they weren’t talking about me hitting home runs, but it was a lot better than the stuff I used to hear.”

via The Making Of “Homer At The Bat,” The Episode That Conquered Prime Time 20 Years Ago Tonight.

Whatandthehuh? I feel like this changes my developmental years in a real way, not like those people who are *still* complaining about The Phantom Menace. 

NCM encroaches on the TV upfront

Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfront presentation to Madison Avenue. NCM Media Networks, which digitally programs ads across 18,300 movie-theater screens in the U.S., will be aiming to sell about 60 percent of its annual inventory based on its presentation to advertisers at the May event in New York.

In-Theater Programmer NCM Seeks Piece Of Upfront TV Ad Dollars | paidContent.

As the article says the in-theater advertising world has grown a lot in the last several years and this is a big example of that.

Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer

Limited consumer engagement with brands on Facebook suggests there may be a disconnect between the reasons why consumers actually “like” a brand and the reasons brands think consumers are “liking” their page. When the CMO Council asked Facebook users in Q4 2011 about their expectations after “liking” a brand on Facebook, the top expectation (67%) was to be “eligible for exclusive offers.”

However, when the CMO Council asked marketers what they thought it meant when a consumer “liked” their brand page, a quarter of marketer respondents answered, “because they are loyal customers.”

via Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer.

It’s apparent there’s a disconnect not only between what consumers think and what marketers read into their actions (something that’s true when discussing most any sort of action that’s prompted or potentially influenced by an ad or other marketing program) but also between what consumers expect from the positive actions they take regarding brand status network profiles and what’s eventually delivered. 

Information Does Not Want To Be Free

Information content does not want to be free.  Instead, information just wants to be distributed friction-free.  Thats a big difference, and also the massive opportunity that should be at the center right now.

via Information Does Not Want To Be Free.

Read the whole thing as it makes a lot of sense and is a well-reasoned conclusion. 

Can’t wait to learn how to be a social media strategist

I give Christopher Barger (and most of the rest of the Voce Connect team) a hard time whenever the opportunity presents itself, but that’s largely because I just like these folks so much and think they’re among the smartest individuals in the industry today. So while I dislike the guy personally (see above) I’m anxious to read his new book, “The Social Media Strategist.” And because I have such a professional respect for Barger I’ll be sure to have his picture in the background of whatever room I’m reading the book in. It’s called “setting the mood.”

Also: I used Instagram. I’m pretty sure that in and of itself qualifies me for most of the social media strategist jobs currently available.