There was a time when there were a lot of posts being written about the intricacies of pinging PubSubHubbub and how often RSS feeds refreshed in the various readers on the market. But then social networks came along and people started to use them instead of news readers, something that never made much sense to me since you then a slave to the stream and missed anything published while you were looking away. RSS let you time-shift your reading and it’s still the way I consume most of my news.
All that is by way of intro to NewsBlur, the first company I’ve read about in a while that seems interested in maintaining a pure RSS experience. As opposed to something like Flipboard, which may use RSS in the backend but doesn’t expose it to the reader. Which is fine since that’s just an example of how powerful, albeit ultimately invisible, RSS can be and why those who dismiss it are missing out on what I still maintain is the most exciting technology of the social web.
I’ll be trying out NewsBlur on a limited basis (they have a freemium model and I’m going to see how the free version stacks up to Google Reader) and seeing how I like it. It may not be perfect, but it’s great to a company that realizes the power of pure RSS feeds and is doing something to capture that.