Blogging Grows Among Big Companies

My latest Voce Nation post covers a recent study of the Fortune 500 companies and their use of blogs and other social platforms:

The study found that the number of companies with public-facing blogs grew from 23% in 2011 to 28% in 2012. Compare that with the most recent study of blog adoption by the Inc. 500, which found that blog use was actually dropping and you can safely conclude bigger, more mature companies are opting for bigger, more mature tools while smaller, growing companies are instead choosing smaller, growing tools.

You can read the whole thing here.

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