I’m going to try and get better about sharing more here but in the meantime I need to clear out the baffles a bit.
- There’s some good examples of what is and isn’t “good” curation strategy here, even if that is largely still in the eye of the beholder. Curation can be an important part of any publishing strategy so it’s good for that element to be planned for, executed and measured just as efficiently as the rest of the program.
- With social publishing programs the headline is no less important. What’s good to keep in mind, though, is that headlines in the current climate serve two masters: 1) To hook readers with the promise of something interesting and relevant and 2) To be effective search hooks. So the need is to balance something engaging with something that is effective from a search standpoint, which can often be difficult and is why strong strategic guidance from someone in this area is needed.
- Everyone’s mileage is going to vary on things like this, which is why it’s so important to be looking at your own metrics and making your own judgements, but these are some good guidelines to help you make decisions on publishing times.
- This sums up nicely the basic steps involved in adopting the “business as media outlet” mindset. There are, of course, a lot of fine-point details that aren’t covered here but that doesn’t change the fact that, as the op-ed says, there’s a very journalist-like role that needs to be created within more organizations.
- The article predicts that the “Pin It” button may become as ubiquitous as Facebook’s “Like” button. That might be a bit of an overstatement but it certainly is forcing companies to reevaluate what sort of role visuals play in their online publishing mix and then optimizing for sharing.
- While Facebook – or Twitter or any other form of third-party service – sign-in isn’t essential to an e-commerce site it can help lower the bar for customers to create accounts and then encourage them to share their purchases/wants on an outside network, spreading their recommendations to their friends.
- While the experimental types of reporting being done at large media organizations is good, it is odd that so many journalism-related grants keep going there instead of to truly innovative operations.
- One of the key points to raise in a discussion about a current or proposed social publishing program is what effect it could likely have on recruiting and HR. There will be *some* impact, though the levels may vary by industry and other factors, so it’s important to build considerations into the program even if recruitment isn’t a stated goal.
- LinkednIn is a big question mark when it comes to corporate social publishing programs. The company obviously wants to be a player in news distribution, something this update highlights, but it’s important to decide whether the content that’s being produced will speak to the type of audiences that are following a company on LinkedIn.
- There’s a lot of consolidation happening in the world of social media tools right now. While that would usually lead to a new batch of tools to shake things up, the questions that exist around Twitter’s API strategy throw out that assumption.
