A recent eMarketer study showed the vast majority of links being shared on Twitter were not to stories or retail product pages or other web pages. They were to photos.
I’m a little surprised video isn’t higher on this list but, when you factor in the effect of tools like Instagram it begins to make sense. In fact, though, a later chart shows Instagram is a distant second when it comes to what service people are using to share those photos, with Twitter’s native photo uploading being the clear winner.
It’s clear, based on this study and other similar ones in the last several months, that more people are thinking visually when considering how and in what way to share their current status. Individuals, like brands, are finding that photos are more engaging and resonate more deeply with their followers and so are adjusting accordingly.